Lifestyles are changing, as are consumer choices, which are increasingly focused on home environments. HOMI is the main reference point for promoting the home design segment.

The home and the objects in it are becoming increasingly important: “After the last year, the home has in some ways become the new centre of gravity of our lives” - emphasises Andrea Tozzi, Research Manager at CasaDoxa, BVA Doxa - but it has had to be adapted to accommodate functions and activities that used to take place outside (work, sport, school, etc.). This new central role of the home”, continues Tozzi, “has fuelled a strong desire to renovate interiors and furnishings, to have a more beautiful, more comfortable, multitasking home that is more in line with the changing needs of its inhabitants”.

This central role is also confirmed by Google's search engine, which, through its Trends channel, has shown how interest in indoor spaces and consumer preferences for household products are consolidating, first and foremost the continued interest in certain topics and keywords worldwide.

The analysis takes into account two product groups: the first relating to personal goods (from blouses to handbags), the second, to various home products such as sofas or bookshelves. Thus, an increased interest in home design emerges from the second half of 2020. An acceleration in global demand for home goods is facilitating the recovery of business to pre-crisis levels.

The study shows that between 2019 and 2020 the Home System has seen an increase in demand for premium priced products, i.e. those at the high and medium-high end, allowing it to refine its proposition and adapt it to its business strategies. Being able to identify short-term changes from those of a permanent nature intended to accompany the post-Covid phase makes it easier for companies to define an optimal strategy. 

For HOMI, this translates into the possibility of continuing the transformation of the event from a simple meeting point for supply and demand to an international networking hub for all supply chain stakeholders.

By browsing through the ExpoPlaza digital platform - a digital space active 365 days a year - it is now possible to discover a preview of projects, innovations and ideas from the companies in the HOMI community. The next edition of HOMI is at fieramilano from January 27th to 30th, 2022,

Data source: Export Planning platform