HOMI celebrates the return to togetherness
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HOMI celebrates the return to togetherness

Quality and design are essential ingredients for an imaginative, stylish table. A clever mix of innovative, durable materials, elegance and, last but not least, sustainability.

The latest products from the most creative brands are at HOMI 

According to the data collected by Format Research* in partnership with ART — an entrepreneurial association belonging to Sistema Confcommercio, the Italian General Confederation of Enterprises, which brings together producers, importers, distributors, agents of foreign companies and retailers specialised in tableware, kitchenware, gifts and home décor — it’s an opportune time. In fact, the household goods industry managed to at least partly contain its losses during the second half of 2020 and the first few months of 2021, thanks to renewed consumer interest in the home and what this meant for household items, tableware and kitchenware. It’s also partly due to the updated business models of some of the companies in the sector. Changes have been made in the aims of customer services and the methods of managing commercial development. At the same time, revenue forecasts are also growing. According to Format Research data, 24.6% expect an increase in turnover in 2021 compared to 2020.

 

Positive data that also reflects great excitement on the creative front, and the products that will be presented at HOMI are proof of this.

 

A few examples: “Le Nasse e l'Olio”, or “Lobsterpots and Oil”, an evocative title for a design project of extraordinary beauty created by architect Simone Micheli in collaboration with the master glassblowers of Blueside.

 

After gaining a deeper understanding of the art of mouth-blowing borosilicate glass, the architect conceived an overwhelming series of interior design objects driven by intense creative inspiration.

 

Blueside's Artistic Direction chose a select few and proceeded to create the glass prototypes, aiming to best interpret what Micheli wanted to express, breathing life into a story focused on the Artist entitled “Le Nasse e l'Olio”.

 

Through the purity and transparency of the glass, the collection's defining shapes recall the sea, the wind, and the freedom the Mediterranean still offers us.

 

Then there’s the precious majolica and decorations with charm evocative of the deepest Moroccan culture from the Tile Collection by Weissestal, in high-strength porcelain. The geometric shapes of the plates and three colours, White, Grey and Blue, take you on an exciting journey through distant lands, comfortably seated around the table.

 

Its name is German, but its soul is Italian. This leading brand has always sought out innovative styles and shapes to offer collections that gratify the pleasure of conviviality. Iconic, trendy designs and the versatility of each collection allow everyone to fully express their own style, letting themselves get inspired by decorations, workmanship, shades and nuances, to set up a mise en place with a unique personality, but always in the name of conviviality and the pleasure of being together.

 

 

Towards a lighter and more joyful Christmas

 

Speaking of the return to conviviality, TAITU’'s approach is an expression of the fresh need for lightness and joy. CEO Marina Vago tells us about her version of tableware for Christmas 2021

 

“In the upcoming edition of HOMI September 2021, TAITU' wants to present a Christmas of levity, light-heartedness, a desire to be together, but also a desire to play, to let one's imagination run wild in a new and fun way, in a typically Italian way. What better occasion than at the Exhibition in which Italian design is plays the leading role?”

 

 

The Mix & March

 

“Decades ago”, continues Marina Vago, “TAITU' introduced the now well-known ‘Mix & Match’ approach to the tableware industry. Precisely to satisfy the new need for lightness and joy, for Christmas 2021 we wanted to ‘go beyond’, with a collection that evolved from the ‘Mix & Match’. This is how the RED COLLECTION came into being: a collection that expresses colour, but also stands for the evolution of ‘Mix & Match’, or Revolutionary, Emotional, Design”.

 

 

 

Innovating at the table and in the home

 

“Each item has its own creativeness, different from all the others. The only common denominator is the colour red, which is the colour of Christmas, but also brings cheer all year round. It is the colour of joy, passion, love, attraction, enthusiasm, and the desire to transgress. And it's also the colour of TAITU'”, the CEO points out.

 

 

 

The collection’s design

 

Classic and natural themes like fruits and vegetables, with strawberries, cherries, hot peppers as well as sweeter ones, but also floral themes with poppies and roses, and themes that draw from the animal world, such as snakes and butterflies, as well as mouth-watering themes, like those lollipops that take us back to childhood, and superstitious themes, like the ‘lucky charm horns’, and even ‘spicy’ themes such as ‘the sin of Adam and Eve’, culminating in two chops that are the synthesis of all the themes of the RED Collection.

 

The new ‘Mix & Match’ introduces different creative approaches, not only inspiration from nature, but the geometry of the designs and optical effects too... Transforming even natural themes into regular geometric figures.

 

 

 

The RED Collection

 

The collection gives rise to different identities as each item has such a strong, unique personality that they each require their own name, shown on the side, on the handle or on the bottom, expressing the underlying concept, though all are united by the prefix RED and the characteristic red lettering. And that's how you mix and match RED Pepper, RED Sun, RED Cherry, RED Pop, RED Butterfly, RED Dance, RED Candy, RED Passion, RED Attraction and RED Temptation...

 

 

 

Icons of Italianness

 

Each piece in the collection recalls the colours and icons of the Italian spirit, partly because the main colour is red, but because there is also some green and white to recreate the tricolour flag. Typical icons of Italian culture feature too, such as the chillies, strawberries and cherries that grow in the hot Italian sun, as well as little chilis to keep in your pocket that bring good luck or the passion, love and spontaneity of the typical Italian.

 

To sum up, what added value does this innovative design bring to stores?

“Retailers have to make the versatility of the new collection their own, as they themselves have to ‘play’ with all the themes on offer and what their customers want. Because RED COLLECTION is about the joy, passion, love, attraction, enthusiasm, desire to transgress, colour and fantasy of TAITU' Milano”.

In short, it’s an injection of confidence and a good omen for the ‘new normal’ anticipated for the second half of the year.