Appreciating regional products, making designers from Veneto and Puglia known, and meeting the needs of many companies looking for distribution partners closer to them geographically.

At HOMI, the focus is on craftsmanship and Italian know-how in products. The return to local production and made-in is not just a trend. It’s a necessity that will increasingly supply the demands of companies dedicated to reshoring. An unmissable opportunity for giving a voice to local appreciation and the specialisations and communities of each Italian region, which will continue boosting creativity and brands in the Belpaese.

Antonio Bertoli, chairman of FIAC/Anima Confindustria, highlights: “For some time now, the demand for products that are actually made in Italy has been increasingly pressing, because Made in Italy still holds huge appeal for the end consumer. It is, as yet, unrivalled and recognised across the globe for guaranteeing premium quality at the right price with an innovative and universally appreciated aesthetic. So even many organisations of the large-scale retail trade are focusing, both with targeted operations and continuous sales, on Italian products. As a result, companies in the sector are increasingly considering structural investments in Italy”.

There will be a significant representation of artisan products from Veneto and Puglia featured at this edition of HOMI. Items that speak of regions, craftsmanship, and traditional techniques combined with technological innovation, creativity and contemporary materials.

Here are some of the brands that will be showcasing Puglia creativity and craftsmanship at HOMI:

Https://expoplaza-homi.fieramilano.it/it/espositori/regione-puglia

In terms of products, HOMI exhibitors are refocusing on the themes of sustainability and ‘Made In’ creativity. Glass, ceramics, wood and metal are some of the key materials for the artisan tradition of creating new, original items. Of the over 250 brands represented on HOMICommunity, here is a selection of the latest Made in Italy products.

-  The reusable flasks by 24 BOTTLES, extra-light in stainless steel.

-  EVVIVA's tableware products, inspired by enchanting places and colours.

-   New products from ILCAR - BUGATTI include the Jackie kettle its iconic beauty and shapes reminiscent of a couture bag.

-  Borosilicate glass products from ICHENDORF with its new handcrafted collections by international designers: coloured vases, stylised pitchers, tumblers.

-  IL GIARDINO SEGRETO will also be exhibiting at HOMI, with its strictly Made in Italy products using 100% natural materials, such as pure linen.

-  The focus on sustainability is evidenced by MOSS DESIGN, among others, with its framed plant and lichen panels that offer character to any space, capitalising on the harmony of nature.

-  Sustainable furnishings by RIPPOTAI, such as the extra strong, sustainable and 100% recyclable cardboard screen.

-  SOLDIDESIGN will exhibit the new design object Ovetto's ABS line, practical and sustainable for separating recycling, with a compactor for plastic bottles and cans.

-  TAITU' Milano bring their Emotion tableware and homeware Collection to HOMI as well as the Mare Collection that celebrates the bright colours of tropical seas and the Wild Spirit line that alternates tigers, leopards, zebras and giraffes in black and white.

- The new Alterà collection by TERAPLAST offers furnishing with unique, practical designs, customisable in colours and finishes.

-  TESSITURA TOSCANA TELERIE presents its Oasi table sets 100% in hemp.

-  Moroccan tradition inspires exquisite majolica and decorations for Tile, the high-strength porcelain range by WEISSESTAL

-   WALLY 1925 exalt the essence of a grain of sand with the Le Saline, a fragrance for the home.

-  The elegant Trefolio Gold collection by NORITAKE, in white and cream, is enhanced with a punctuated pattern of raised enamel dots.

-  Last but not least, BLUESIDE brings a new line of vases, oil jars and lanterns to HOMI, designed by architect Simone Micheli which recall the sea, the breeze, and the freedom of the Mediterranean with the purity and transparency of glass.