Growth - sustainable business, globalisation - reshoring, connection - local area valorisation, physical space - digital space: the national and European industry models are changing. Some of the companies that in recent years focused on maximum efficiency and growth are starting to review their strategies, seeking more sustainable business models. Accelerated and stimulated by the pandemic, reflections on the effects of globalisation and delocalisation are focusing on production sites. The significant increases in freight costs and higher transport costs are causing slowdowns in shipping and delivery operations, leading many companies to look for partners closer to them geographically.

On the other hand, the globalisation process is an integral part of the world economic fabric, which is now widespread and interconnected. Therefore, if the physical limits have been erased by the digital integration thus creating a global dimension, the interconnection allows paying renewed attention to local production to strengthen local areas, communities, creativity and brands. This allows rethinking the criteria of production delocalisation and diversification bringing together and giving value to corporate production centres.

The Retail talk show organised by Homi reviewed, among other things, the cost increases of goods from the Far East and China in particular. For some retailers, the solution is reducing their product assortments while requesting products to Europen companies. Of course, however, this is not a viable option for everyone. 

But what does it mean to work on behalf of other brands? How do you hold on to uniqueness and values when your brand is working behind the scenes?

"Companies with brands that are already well established on the market turn to us, as they do not have an internal research and development lab - ours is directed by Dr. Poggiagliolmi - and not even an in-house production within the company," say Franca and Gabriella Gestri of Wally1925, specifying that working on behalf of others means using consolidated experience and professionalism in the sector.

"The appreciation for our company and the way we create products originates mainly from the fact that we try to maintain the craftsmanship of the product, since we strive to safeguard the quality of the product." And, as we know, when products are made with passion, they succeed in stirring emotions, especially if, as in this case, the product is a fragrance that can meet the customer's expectations.

What is certain is that "the pandemic has affected the choice of products, even if cosmetics (especially soaps and sanitising gels) have played an important role during this critical period," say Franca and Gabriella Gestri.

A major re-assessment of craftsmanship, uniqueness and know-how is underway as a confirmation of the fact that the market rewards brands capable of choosing more equitable and sustainable business models. This is an opportunity not to be missed.  And these characteristics match perfectly the products made in Italy and in Europe.