Scent marketing focus
Olfactory Branding

Scent marketing focus

Recognizing places, products and services from a fragrance created for a determined space. Discovering the secrets of brands that "perfume" our lives

Atelier Fragranze Milano take on the world of fragrances, from raw material to finished product; Emozioni Olfattive's exclusive creations for B2B and B2C clients; Scent Company's method for building a brand-tailored perfume; perfume culture explained by Italscent.

Emozioni Olfattive: the perfumes that stimulate purchases

Emozioni Olfattive develop olfactory marketing projects for individual shops, retail outlets, retail chains, hotel chains, fitness and wellness centres, car dealerships, airlines and cruise ships. Owner Veronica Serafin shares her perspective:

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Scent Company: olfactory branding

Scent Company have developed Scent Branding: a method, as well as a service, of building customised ambient scents for brands. Creating genuine emotional identity that’s brought to life through the sense of smell. Three questions for CEO Paolo Persico

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Atelier Fragranze Milano: scent of rebirth and change

Atelier Fragranze Milano helps its customers develop their products. A comprehensive overview of the world of fragrances, from raw materials to finished products. Attention to detail and olfactory creativity are the guiding principles for fragrance creation. The interview to Beatrice Dorizza, Fragrance Development Manager at Atelier Fragranze Milano

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The culture of perfume

Italscent specialises in the production of room fragrance diffusers and dedicates its resources to the development and research of original ways to best interpret contemporary lifestyles and trends

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